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Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

(2022a, September 23). Business presentation: Qualitative Insights, not Qualitative Answers. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/business-presentation-qualitative-insights-not-qualitative-answers


Videos
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Citation

(2022a, September 23). Closing Keynote: Esie Mensah. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/closing-keynote-esie-mensah


Videos
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Citation

(2022a, September 23). REA - Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/rea---less-pain-less-fear-and-a-healthier-future-for-our-children-using-virtual-reality-in-blood-drawing-procedures


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa


Videos
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Citation

(2022a, September 23). Case study: Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/case-study-human-centric-innovation-on-the-edge